What is a Corporate or Business Website Template?

Website templates aimed at businesses, and particularly those with a corporate market, often have a specific look-and-feel. They are generally created with a more conservative, professional design in mind.

If your particular business is high-tech, or romantic, or anything other than "corporate", then you should look for a template to fit that type of business. Website templates for high-tech companies often have a different look to a generic business-style template!

Some industries can get away with funky web designs and layouts, but most professional businesses, such as law firms, accountants, medical professionals and engineers, need to project a clean, professional image.

However, that doesn't mean that your website must be boring! You can make judicious use of color, and imagery to impart a more vibrant or more people-oriented slant to your website.

For example, this is a great example of a clean, professional template which uses subdued colors (grey, black and brown) and corporate imagery to project a conservative theme. It has lots of white space for content, and the content areas are easy to read.

However, the same style of design but with different images conveys a very different feel! This is a template which uses bright colours - equally useful for a business, but probably more suited to a technical or youth-oriented business.

And once again, a template with easy-to-read content areas and a clean, professional look - however, the imagery of people makes this a more friendly, people-focused business website template.

How to Choose a Business Website Template

Determine the ethos and focus of your business - especially your target market. A technical business, such as website hosting, computer sales, networking, etc. can employ a more vibrant approach. Your target market, in those cases, will be happy to deal with some cutting-edge technology on your website. On the other hand, visitors to an accounting or legal firm's website are mainly interested in the website content, and also what the website "says" about the firm indirectly - are they stable, professional, can they be trusted?

Don't restrict yourself to looking in the general business category of website templates only. Think about your target market, and look at some other ideas - romantic website templates, kids web templates, travel templates and so on.

Review our article on choosing a web site template for more tips to help you in search for the perfect template. A multi-page website template is more useful, usually, than a single page design. Often the single page is a landing / home page, and is graphics rich and therefore difficult to turn into content-focused internal pages for your site.

Conclusion

You can use a website template to give your business a professional online presence!

Click here for some great examples of general business and corporate templates